COMMERCIAL CASE STUDY / ACAI

Winter.
Wide open.

UGC PHOTOGRAPHY
WEBSITE IMAGERY
CANADIAN ROCKIES

A quick UGC shoot for a UK outdoor brand,
with the scale of the Canadian Rockies.

Person in an ACAI fleece looking across reflective water toward snowy mountains

BRAND

ACAI

ASSIGNMENT

UGC photography

THE BRIEF

Winter & open spaces

INTENDED USE

Brand website

01 / THE BRIEF

A compact shoot.
Room to breathe.

ACAI wanted website imagery that felt unmistakably wintry, with big open spaces and a sense of the Canadian Rockies’ scale.

The quick UGC shoot paired clothing details with wider mountain settings: snow along the shoreline, reflections on the water and peaks rising behind the subject.

Close view of textured ACAI fleece with a snowy mountain backdrop

ACAI sleeve badge and insulated coat detail

TEXTURE / COLOUR / WINTER LIGHTCommissioned website imagery

02 / THE PHOTOGRAPHS

Clothing,
in context.

Close frames keep the product clear. Wider frames give the collection its winter setting.

The photographs move between tactile details and environmental portraits, keeping the clothing connected to the open landscape around it.

THE SELECT / ACAI

A sense of scale.

Explore the photographs

Full length portrait in an ACAI fleece reflected in still water

Back view of a long ACAI coat against snowy mountains

Winter portrait in a beanie and open ACAI coat

Front detail of an ACAI coat on a snowy lakeshore

Person fastening an ACAI coat beside the water

Environmental portrait with mountain reflections in the Canadian Rockies

Close detail of purple clothing beneath an ACAI winter coat

MORE COMMERCIAL WORK

PUMA · Patagonia

Trail running footwear & insulated jackets · Argentina & Chile

Winter.Wide open.

A compact shoot.Room to breathe.

Clothing,in context.

A sense of scale.

PUMA · Patagonia

Winter.
Wide open.

A compact shoot.
Room to breathe.

Clothing,
in context.