COMMERCIAL CASE STUDY / CAMP
X-Dream.
In its element.
PRODUCT LAUNCH
QUÉBEC, CANADA
Launch photography. Full production.
From the first plan to the final frame.
CAMP
X-Dream ice tool launch
5 days overall · 3 shooting days
Photographer & Producer
Pont Rouge &
Parc des Hautes-Gorges, Québec
01 / THE ASSIGNMENT
A new tool.
A real environment.
For the release of CAMP’s new X-Dream ice tools, I photographed and produced a commercial shoot that came together on short notice in Québec.
The work brings together the scale of the climbing, the people using the tools, and the details of the product itself. A launch story told on ice and mixed terrain, from detailed placements to wide views of the terrain. We photographed at Pont Rouge and on Hystérie Collective in Parc des Hautes-Gorges.
THE PIVOT / ROCKIES → QUÉBEC
A change of location.
The same commitment.
The shoot was originally planned for the Canadian Rockies. Then avalanche conditions escalated, sharply limiting the available options.
With the shoot approaching, I pivoted the production to Québec and brought the logistics together on short notice so we could get the job done.
02 / THE PRODUCTION
Every detail.
One point of contact.
Alongside making the photographs, I planned and coordinated the production from start to finish.
That meant bringing the right people together, booking the travel and accommodation, taking care of park permitting, managing expenses, and handling the work behind the shoot.
The assignment spanned five days overall, including three shooting days. When weather disrupted one of the two scheduled shoot days, I adjusted the schedule to add a third shooting day, complete the brief and keep costs controlled.
- Planning
- Shoot planning and production coordination
- People
- Athlete, guide and talent bookings
- Logistics
- Hotels, rental car and travel arrangements
- Permitting
- Park permitting and coordination
- Management
- Expense management and shoot delivery
- Photography
- Action on location, portraits and product imagery
THE LAUNCH / CAMP GLOBAL
From the shoot.
Into the launch.
The finished X-Dream launch reel from CAMP Global.
I contributed footage from this shoot. CAMP Global assembled the final film and published it as part of the launch.
View original CAMP postFinal edit and publication: CAMP Global.
03 / THE PHOTOGRAPHY
Scale. People.
Product.
A cohesive collection with more than one way into the story.
Wide climbing scenes establish the setting. Close action puts the tools in use. Portraits bring the athletes into focus, while product details keep the X-Dream at the centre of the work.
PONT ROUGE / ICE & MIXED
More terrain.
More of the story.
At Pont Rouge, the shoot moved between ice pillars, mixed terrain and close views of the X-Dream tools.
Alongside the photographs from Hystérie Collective in Parc des Hautes-Gorges, these images give the project a range of settings, perspectives and product details.
THE SELECT / QUÉBEC
Further into the shoot.
Explore the photographs
THE COMPLETE PROJECT
From bringing it together
to bringing it to life.
Commercial photography and production for brands that need the work to happen out there.
Planning a product launch or a campaign on location? Let’s talk about the images you need and what it will take to make them.