COMMERCIAL CASE STUDY / DUER
Fall in
the Rockies.
FALL CAMPAIGN
PAID CONTENT PARTNERSHIP
CANADIAN ROCKIES
A paid fall campaign with DUER.
Clothing, movement and the Canadian Rockies.
DUER
Fall
Paid campaign content
DUER marketing team
01 / THE CAMPAIGN
Fall, on the move.
A paid fall campaign for DUER in the Canadian Rockies, working to direction from the brand’s marketing team.
The collection brings the clothing into familiar outdoor settings: beside mountain lakes, on rock, across a suspension bridge and on a gravel bike. Wide views establish the setting, while closer frames keep the clothing visible.
02 / THE PHOTOGRAPHS
Part of the adventure.
A paid content partnership built around clothing in use.
The photographs move between environmental portraits, movement and product details. Early light, mountain reflections and the colours of fall give the collection a consistent sense of place.
THE SELECT / DUER
Out in the Rockies.
Explore the photographs