COMMERCIAL CASE STUDY / CAMP
One day.
A full brief.
PRODUCT LAUNCH PHOTOGRAPHY
OURAY, COLORADO
New gloves. New backpacks. A wider equipment brief.
Photographed with Tyler Allen at Ouray Ice Park.
CAMP
Tyler Allen
Photographer
Ouray Ice Park, Colorado · One day
01 / THE BRIEF
Six product categories.
One shoot day.
CAMP needed photography for new glove and backpack releases, alongside images of helmets, ice screws, crampons and ice tools.
Working with Tyler Allen at Ouray Ice Park in Colorado, I photographed the range in a single, intensive day. The brief called for both close product coverage and climbing photographs that showed the equipment in use.
02 / THE CHALLENGE
Keep moving.
Keep the product in focus.
A packed product list meant moving between equipment details and climbing action throughout the day.
Glove grips, screw placements, crampon points and helmet views each needed their own attention. Wider climbing frames connected those details to the terrain around Tyler.
03 / THE PHOTOGRAPHY
From the smallest detail
to the whole setting.
A collection that moves between product, athlete and place.
Close photographs highlight the equipment. Action frames show how it is used. Wide views put the day in context, among the ice formations of Ouray.
THE SELECT / CAMP OURAY
A productive day in the ice park.
Explore the photographs