COMMERCIAL CASE STUDY / CITIZEN WATCH
Into the
blue.
CITIZEN WATCH
WILL GADD
ATHABASCA GLACIER
Will Gadd on the Athabasca Glacier.
Lead still photography by Tim Banfield.
Citizen Watch
Will Gadd
Lead Still Photographer
Athabasca Glacier
Columbia Icefields
01 / THE SHOOT
Athlete. Ice.
Perspective.
I was the lead still photographer for Citizen Watch’s shoot with Will Gadd on the Athabasca Glacier at the Columbia Icefields.
Surrounded by blue ice, the photographs move between the scale of the glacier and the intensity of the climbing. Will’s orange jacket gives the collection a visual thread, from wide environmental frames to close action.
02 / THE STILL PHOTOGRAPHY
Close to the action.
Connected to the place.
A collection built around the athlete and the environment.
The wide frames establish the ice formations around Will. Closer photographs follow his movement and expression, bringing the viewer into the climb.
THE SELECT / CITIZEN WATCH
Inside the glacier.
Explore the photographs