COMMERCIAL CASE STUDY / DUER
Winter at
Lake Louise.
TECH FLEECE / BLACK FRIDAY
PAID CONTENT PARTNERSHIP
LAKE LOUISE
DUER Tech Fleece & Black Friday.
A paid campaign in the Canadian Rockies.
DUER
Tech Fleece & Black Friday
Lake Louise
Paid campaign content
01 / THE CAMPAIGN
A winter setting
for Tech Fleece.
A paid DUER campaign at Lake Louise for Tech Fleece and Black Friday.
Snow along the shoreline and mountains reflected in the water give the images their winter setting. The collection pairs full length portraits with close views of the clothing and denim in motion.
02 / THE PHOTOGRAPHS
Details that belong
out here.
A separate paid content partnership, focused on the winter campaign.
Close frames show the clothing’s texture and details. Wider compositions keep Lake Louise present, connecting the product to the place.
THE SELECT / DUER
Winter at Lake Louise.
Explore the photographs