COMMERCIAL CASE STUDY / RAB · CANADIAN ROCKIES
High
ground.
RAB
MICROLIGHT
CANADIAN ROCKIES
A separate Microlight campaign in the Canadian Rockies.
Photography and full production by Tim Banfield.
Rab
Microlight
Photographer & Producer
Canadian Rockies
01 / THE CAMPAIGN
A mountain setting.
A complete production.
I photographed this Rab Microlight campaign in the Canadian Rockies and handled the full production, including the talent and locations.
The collection moves between close product details, portraits and the scale of the alpine terrain. The Microlight jacket stays part of the action as the team prepares, climbs and moves through the mountains.
02 / MY ROLE
From the plan
to the frame.
One assignment spanning the creative work and the production behind it.
- Photography
- Commercial stills, from product details to wide alpine scenes
- Production
- Planning and coordinating the shoot
- Talent
- Organizing the people in front of the camera
- Locations
- Planning the mountain settings for the campaign
THE SELECT / RAB
Above the everyday.
Explore the photographs
CLIENT FEEDBACK / 2020
From the client.
Two excerpts from feedback following the image delivery.
13 August 2020
“Those images are brilliant, thanks so much!”
3 September 2020
“Thanks again for all your hard work and the speedy turn around.”
Angus ShepherdMarketing Coordinator, Rab (at the time)