COMMERCIAL CASE STUDY / RAB · QUÉBEC
Across
Québec.
RAB
JEFF MERCIER
GLOVES & MICROLIGHT
New gloves. Microlight insulation. Real winter climbing.
Photography and coordination on location by Tim Banfield.
Rab
Gloves & Microlight
7 to 10 days
Jeff Mercier
Québec, Canada
01 / THE CAMPAIGN
Product in use.
Winter in full.
A campaign for Rab’s new gloves and Microlight down jacket, photographed with Jeff Mercier through long, humid winter days in Québec.
The itinerary took us through Pont Rouge, Saguenay and the Lake Walker / Capteur des Rêves area, continuing to Sept-Îles. The photographs bring the product into the climbing: close views of hands, tools and insulation alongside the scale of the frozen landscape.
02 / PRODUCTION ON THE MOVE
Keep the shoot
moving.
The work behind the camera included adapting the logistics when a product delivery missed its connection with the team.
I arranged delivery to local contacts in Québec City and reorganized the travel to collect the kit while the climbing team continued its day. Coordinating the handoff kept the field schedule moving and brought the campaign product back into the shoot.
- Photography
- Athlete, product and environmental imagery
- Coordination
- Product delivery, local contacts and revised travel logistics
THE SELECT / RAB
From the ice.
Explore the photographs
CLIENT FEEDBACK / MARCH 2019
From the client.
Two excerpts from feedback on the edited selects and colour treatment.
“Thanks for sending these through, the shots look great and the treatment really works in establishing our style.”
“Going forward it would be great to do some more work together.”
Steve HazlehurstHead of Marketing, Rab (at the time)5 March 2019